The Seyu Story:
Why the Fan-Selfie is Sports’
New Commercial Engine

For Tom Vecsernyes, the driving force behind Seyu, a sporting event is no longer something you just sit back and watch. In an era where fan attention spans are shorter than ever and competition for 'screen time' is fierce, Seyu has a clear mission: to transform the passive spectator into an active participant.

In a time where fan attention is constantly fragmented between the pitch and their smartphone, Seyu provides the solution. The platform transforms passive viewers into active participants by displaying their selfies and cheers in real-time on stadium screens and TV broadcasts.

According to Tom, clubs today aren't just competing with their rivals on the pitch, but with every digital distraction on a supporter's smartphone. The solution? Give fans a reason to use their phone not as a distraction, but as a tool to become part of the show. By allowing fans to submit their own content and displaying it directly on big screens or during broadcasts, Seyu creates what Tom calls "Goosebumps-as-a-Service." The result is a fan who stays engaged longer, returns more often, and feels more deeply connected to the club.

While the product focuses on entertainment and emotion on the outside, Seyu is a pure commercial engine under the hood. Tom is very direct about this: "Seyu is business first." The platform is not just a "nice-to-have" extra; it is a strategic instrument for data collection.

While traditional marketing often involves guessing who the fan is, Seyu achieves an impressive marketing opt-in rate of 93%. This makes the platform a goldmine for first-party data. Sponsors and clubs gain more than just a logo on a screen; they get a direct line to the supporter. By understanding fan behavior, they can finally communicate based on facts rather than assumptions.

This shift has major implications for the future of sponsorship. The days when a brand was satisfied with a static logo on a perimeter board slowly fading into background noise are over. Tom sees a clear move toward personalization. Sponsors now want to stand alongside the fan's authentic emotion. A brand that appears at the exact moment a fan sees themselves proudly displayed on the stadium screen creates a lasting, positive memory that is far more powerful than a fleeting advertisement.

Looking ahead where Tom prefers to look three years out rather than five due to the rapid rise of AI Seyu’s ambition is nothing less than global scalability. The company is about to roll out a SaaS version, powered by 'agentic AI'. This will allow every organization, from the smallest local club to the largest global federation, to independently manage their own fan engagement and revenue streams.

The ultimate vision? Seyu as the universal engagement layer of the sports world. A layer that not only captures emotion and collects data but also completes the commercial circle. In the near future, interaction won't end with a photo; it will become a direct route to e-commerce. In the near future, interaction won't end with a photo; it will become a direct, native advertisement route to e-commerce, offering products to fans automatically based on the information extracted from their photo.

Tom’s conclusion is clear: In the digital sports world, participation is no longer a luxury it is a bitter necessity to remain relevant. And Seyu is building the platform that makes it possible.

Founded in 2018 in Hungary, the company has now been active for over 8 years (as of 2026). What began as an innovative startup in Budapest has grown into an international player with projects in the world's biggest sports competitions.

• 2018: Founded by Tom ‘Vechy’ Vecsernyes and his co-founders.
• 2019 – 2020: First major successes in Hungary and expansion into neighboring countries, collaboration with seven world sport governing bodies.
• 2021 – 2023: Major breakthrough in Western Europe, specifically in La Liga, Champions Hockey League and award recognition by KNVB and Eredivisie at the Reimagine Football Challenge. 
• 2023: Dutch Sport Tech Fund joins SEYU as a strategic investor. A multiyear deal with an international brand to enhance fan - brand interaction in the EHF Men's Champions League.
• 2024 – Present: Reaching the profitability stage, focusing on scalability, AI integration, and the transition to a global SaaS platform. Global exposure via Dorna (MotoGP) and European Aquatics partnerships, strengthening European football presence with AS Roma and Villarreal CF.

The fact that they have risen from a local idea to regularly featuring UEFA events and and partnering with almost all major international sports competitions in Europe, including top football clubs, in less than ten years underscores the speed at which the demand for digital fan engagement and the need to 'know your fans' have grown.

More info on: https://seyuselfies.com/en/