The company
The company is headquartered in Budapest, Hungary, with the intention of relocating to Amsterdam. Seyu is active in several countries around the world.
Seyu Selfies
Seyu makes it possible for sports fans to share a selfie on screens in (football) stadiums, even when they are watching the match at home.
This creates a direct relationship between fans and clubs, providing sports clubs with marketing opportunities and relevant data. The tool is now used by more than 200,000 sports fans.
“Real-time moderated, branded, fan-generated content provider”
Why does Dutch Sport Tech Fund invest in Seyu Selfies
The market
The fan engagement market is booming. Various tech-driven methods and techniques are being used to strengthen and further personalize the relationship with the fan. Fans who are not present in the stadium (>80%) are also being more involved and activated. Finally, the club-athlete-fan relationship is increasingly shifting from unilateral to bilateral.
The expectation
Seyu aims to have its B2B2C approach fully operational in 2023; real scaling will then begin. Seyu wants to embed its (white label) service with several major events, top clubs, and federations. Active efforts will be made to seek strategic collaborations with the major players in the sports ecosystem, e.g. (OTT) media, NFT providers, digital sponsors, etc.
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