Dutch Sport Tech Fund
invests in scale-up Seyu

Seyu enables fans to share a selfie on screens in (football) stadiums, even when they are watching the match at home. This gives fans a better experience and provides sports clubs with marketing opportunities and relevant data. The tool is used by Spanish football clubs such as Real Sociedad and Espanyol and has already been used by more than 200,000 sports fans.

Seyu is pronounced as "see you." “And that’s exactly the point: giving fans the chance to be seen by the athletes and clubs they support,” says CEO and co-founder Tom Vecsernyes. He came up with the idea when he saw a fan being filmed during a football match without realizing it. “I thought how cool it would be if, as a fan, you could share a photo with the rest of the stadium. That solution didn’t exist, so I developed it with my team.”

The scale-up from Hungary doesn’t just focus on fans in the stadium. “Ninety-nine percent of sports fans are at home and can’t cheer on a team or player live. With Seyu, a direct relationship is created between fans and clubs, which is something more and more young fans expect these days. Clubs and their partners benefit from that direct relationship, as it gives them a new promotional channel. Since popular sports matches attract many viewers, even a low conversion rate is lucrative. Our data also shows which brands are popular among fans, providing valuable market insights.” Among others, Vodafone has used Seyu for an activation campaign.

Seyu has already been used by more than 200,000 fans at over 400 matches. Several clubs from the Spanish football league use the tool, as does the Hungarian national football team. With the investment from Dutch Sport Tech Fund, the company hopes to scale up further. “We want to open offices in Madrid and Amsterdam, because we see those as interesting markets. We have no shortage of ambition: our goal is to become a partner of the FIFA World Cup in 2026,” says Vecsernyes.

“For us as a sports technology company, the expertise of the Dutch Sport Tech Fund is very valuable,” says the founder. “They help us scale up effectively, provide useful insights into the sector, and help us make relevant connections. Together, we are taking the next step in Seyu’s growth.”

Alexander Janssen, CEO of Dutch Sport Tech Fund: “Seyu has shown that their tool is not a nice-to-have for clubs, but a must-have. After all, the majority of fans are not in the stadium: El Clasico attracts 80,000 visitors – and as many as 600 million viewers. Seyu is a pioneer in this market and can help sports clubs unlock a new revenue model. As a sports fan, I would also love to use Seyu: instead of cheering from the couch, the tool makes you part of the experience. This is a smart way for clubs to respond to the needs of young fans.”

Investing in, among others, Seyu via Dutch Sport Tech Fund is now possible from 100,000 euros. Interested? Request the Dutch Sport Tech Fund brochure here.