NewU:  From vitality initiative
to strategic total solution

Since 2023, NewU has been part of the Dutch Sport Tech Fund portfolio. Whereas vitality in the workplace was previously often seen as a ‘nice-to-have’, it is now a crucial strategic theme. NewU responds to this by seamlessly integrating healthy habits and mutual connection into the daily work culture.

What makes NewU unique is the combination of action and insight. Thanks to the integration of Employee Satisfaction Surveys (ESS), Preventive Medical Examinations (PME), and periodic pulse surveys, organizations (50-500 FTE) gain structural control over well-being and engagement. This enables teams not only to launch initiatives, but also to immediately measure their impact.

NewU has a multidisciplinary team of specialists in the fields of behavioral change, technology, and vitality. An important lesson from the past is that experience makes the difference; NewU now fully relies on senior professionals to ensure quality and speed. The Client Success Management team then ensures that implementations run smoothly and that long-term results are secured.

The year 2025 was a turning point. With the introduction of the free PMO and MTO, NewU saw the following results:

• Conversion: Doubled.
• Sales cycle: Dropped to less than 30 days.
• Contract duration: Increased from 2 to 3 years.
• Pricing: Doubled, while demand increased.

The effectiveness of NewU’s approach is demonstrated by the diverse list of leading organizations that are now using the platform to strengthen their human capital. NewU serves clients across various sectors, from business services to government and healthcare.

Well-known names and partners who are already embracing the power of NewU include:

• Aldi: Where vitality is promoted on a large scale.
• Vrije Universiteit: Focused on connection and energy within teams.
• Various Municipalities: Aimed at sustainable employability of civil servants.
• International expansion: Through strategic partnerships in Belgium, the path is currently being paved for further European growth in 2026.

NewU does not provide a standalone tool, but a complete solution for prevention, connection, and vitality. We fully unburden HR departments by translating data-driven insights into concrete behavioral change in the workplace. Whether it’s about reducing absenteeism, increasing the eNPS (Employee Net Promoter Score), or simply creating a more energetic workplace: NewU is the driving force behind your human capital.

Would you like to learn more about NewU's vital solutions for your organization? 

Start making vitality, prevention, and satisfaction a structural part of your organization today. Contact Gijs directly for a free consultation:

• Email: gijs@newu-app.com
• Phone: 06 18 59 81 23