NewU
Newu logo

New U is a unique wellness app that combines smart technology with health and behavioral sciences.

There is a global health crisis caused by self-learned bad habits. These bad habits lead to overweight, burnouts, and many other health problems that can be prevented.

“An app for all your health goals”

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Why does Dutch Sport Tech Fund invest in NewU

The company

NewU has existed since 2020. The app is available on the web and mobile, and can be downloaded via the Play Store. NewU helps its users to improve their health, i.e. mental and physical health, sleep, overweight, quitting smoking, etc. Tips and tricks as well as specific information needed to guide users on the health path towards changing habits are provided in an easy, user-friendly, and effective way. In addition, NewU aims to bring people together by involving them in group and/or company activities.

The market

“Companies using NewU are healthy, happy and connected.” NewU has clients in 20+ countries, and 40+ large organizations (including universities, government organizations, insurance companies), as well as numerous SMEs (including companies with 10-20 employees, gyms), etc. In 2024, a turnover of approximately ±400K€ will be achieved without financial injection, and there is a projection to reach 10M€ in turnover by 2028. These estimates can accelerate and be revised upwards with the additional funding from DSTF. 

The expectation

The market for wellness apps is estimated at $5.2B for 2024 (in 2022 this was $4.3B, representing an annual growth of >10%). NewU is seeking and has initiated several pilots with growth partners, e.g., insurance companies. NewU’s vision is to become the European market leader in the B2B health app market by 2028, serving >1 million employees and facilitating >100 million health initiatives or actions per year.

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