Digital sponsorship is the new school of sports sponsoring. Traditional sports sponsorship mainly involves visibility in the stadium, through hard and/or LED boarding. Digital sponsorship takes place via the internet and social media.
Horizm offers a one-stop-shop by providing both valuation services (digital value of fans) with its own algorithm, as well as a digital marketplace for selling sponsorship packages to sponsors.
“Global pioneer in digital sponsoring”
Horizm helps all top clubs and players in the world (including Real Madrid, Chelsea, Arsenal, and Inter Milan) to generate more revenue from online channels. They assist these organizations in monetizing their digital assets, such as social media, streaming apps, and the website.
Today, every professional football club is looking for new revenue streams. Digital sponsorship seems like a no-brainer for every sports club, at any level, competition, country, etc. Even before Horizm’s marketplace goes live in Q1 2022, a range of extraordinary rights holders have already made more than €1 billion worth of digital inventory available or will make it accessible via the Horizm marketplace. This includes federations, leagues, and top football clubs. Examples of parties that have already signed a contract with Horizm include: Chelsea, Real Madrid, Dortmund, Sporting Lisbon, Australian Open, Mumbai Indians, and many more.
Horizm wants to continue growing and connect more clubs and rights holders in more countries and markets, such as eSports. They also intend to create a digital marketplace for brands. This will not only make it possible to determine the return on online sponsorship, but it will also make it easier for a brand to advertise online. With just a few clicks, it can target specific audiences by sponsoring rights holders or clubs. As a result, sponsorship becomes even more measurable and effective.
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