Aphetor aims to become the leader in sports engagement for Generation Z by completely reinventing sports media in terms of production and distribution.
Spectacular events at incredible locations, where the world’s best creators compete against each other in challenging competitions. The creators showcase their talents and produce awesome content. New collaborations, unforgettable experiences, and fresh adventures, captured through their eyes and shared on their channels.
Fans actively engage with the content, both through the creators’ channels and via Aphetor’s social platforms and Aphetor.com, where all the content comes together. Even between events, we continue to collaborate with creators, using live and interactive formats. We scour the internet for content that perfectly captures the Aphetor spirit.
The founders of Aphetor are two INSEAD alumni who have earned their stripes in sports media at the C-level. Aphetor offers an app on which playlists can be developed for individual users; they have a strategic partnership with TikTok and several event partners, including Supertri. The social media channels of their own creators (posting 10 times a day) account for 2 million followers. Previous tests resulted in 120 million views.
Generation Z consumes media and (sports) content completely differently from previous generations. 75% consume via mobile phones and 70% only through social media. They often don’t even own a TV anymore. They prefer being online over playing sports themselves. These facts require profound adjustments from brands, sponsors, media companies, and traditional sports organizations. Aphetor will offer Generation Z consumers their own heroes who inspire them, on formats and channels with the interactivity they love, through a community of co-creators they build themselves.
Aphetor has found the optimal mix to add 8-12x in value within 3 years, reaching a valuation of $100M. Their partnerships with existing events enable fast and efficient scaling (multiple events with one partner, leveraging existing mass event organization).
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