Games and social media give young people the freedom to decide who they are, wherever and whenever they want. Chatting online, gaming, or watching videos—no one is tied to schedules or specific times anymore. So why can’t this also be the case offline? Sports, physical activity, and recreation at fixed times and in club settings are fading into the background.
This fragmentation, the shift in sports, and the decline of traditional club sports are also a challenge for brands. As a result, they are looking for new ways of marketing. Within Esports, but also within Urban Sports—think of sports like skateboarding, street dance, and freestyle football. Building loyal communities or fan bases is becoming increasingly important, instead of the classic ‘on-off’ campaigns.
“Street sports and culture together within a single community platform app. Worlds also known as ‘Urban Sports & Culture’ and ‘Action Sports’.”
Elements such as lifestyle, media, and gamification have already brought together over 350,000 street athletes in CityLegends. Currently, CityLegends has a media reach of 25m+. It is a community platform for street sports and culture. CityLegends' mission is to unite and activate street culture. This happens on a local, national, and global level with the slogan: ‘We’re Never Done.’
Through a free way of organizing, street athletes are less tied to clubs and federations. As a result, events, spots, and competitions are difficult to find. This is where CityLegends comes into play with a digital world that connects Street Culture. A community platform that allows you to explore and discover the world, engage in battles, and build a legacy. CityLegends is the benchmark for your standing in the urban scene.
If you know that 63% of people worldwide live in cities, more and more young people associate themselves with a ‘lifestyle’, and that Urban Sports have become Olympic sports, the potential of this market is a logical consequence. With more than 1 billion fans and 150 million “urban athletes” around the world, the market is also immense.
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