Invest in
sports technology and
build a strong
portfolio

Data is playing an increasingly important role in our lives. In recent years, data has also become more important in sports. For example, the VAR (Video Assistant Referee) system in football has become well known to many, and video footage with accompanying software is now a tool for many coaches to base their tactics on.

“And sports technology goes much further,” says Mark Snijder, CIO of Dutch Sport Tech Fund. “Think of the many cameras at local amateur football clubs that, with smart software, can analyze matches. E-sports and the sports gaming industry are also included. This is partly because the prices of cameras have dropped significantly and have therefore become more accessible. As a result, data and technology can also be used in sports to get the best out of athletes and the sport itself. Consequently, sports tech companies are growing, and with that, investor interest in investing in sports tech companies is also increasing.”

The Dutch Sport Tech Fund is an investment fund, valued between 15 and 20 million euros, in which investors can invest in sports technology. “We offer future investors an interesting proposition, because from 100,000 euros investors can join our fund,” says Eric van der Maarel, Chief Investor Relations at Dutch Sport Tech Fund. “And for the future investor in sport tech, it is especially interesting because the market is still growing and will continue to do so for the foreseeable future. Many developments from sports technology, such as health apps and running apps, are finding their way to the ‘regular’ consumer market. They offer scalable products for the ‘regular’ consumer. With Dutch Sport Tech Fund, we have built an ecosystem around the fund of athletes, companies, and data. Big names from the sports world, such as Marianne Timmer and Roelant Oltmans, are connected to the fund, with which they highlight the proven successes of sports technology for the interested investor. And in doing so, the fund gives the investor access to an extensive network.”

For an investor, joining the sport tech fund is interesting because the expected ROI per year is ten percent, Snijders continues. “We would like to bind investors who join the fund to us for the long term. This is because the global sport tech market is expected to become at least three times larger and will represent a value of fifty billion dollars by 2030 (Source: DrakeStar Global Sports Technology Sector Report).

With the focus on our themes…

• Data & Analytics,
• Performance,
• Fan Engagement,
• Urban Sports,
• E-sports,
• Fantasy Sports & Betting

…you can put your money to work for you in the long term and achieve a very attractive return. Especially thanks to our very thorough analyses of the companies we select for our fund, which must go through a strict selection process. This way, we pick the best opportunities and create a broadly diversified portfolio that can deliver a strong return.” Of the average 100 business plans we receive, only 5% to 10% make it to the next phase. 

“The Dutch government is now also fully committed to e-sports. Van der Maarel: “By investing in sports technology, the government can help put sports tech companies on the map, and that is more than justified. It is a market that is developing rapidly and has become accessible to a wider audience due to the shift towards the consumer market. Sports tech companies create value for their users and, in turn, for investors. However, the market is still developing, and it is important for investors not to exit again in the short term. Only in the long term can you achieve a good return. Especially with the right contacts, which the Dutch Sport Tech Fund’s network provides, this ensures a well-diversified portfolio that grows and creates value.”