Horizm Marketplace:
groundbreaking new platform
for sports organizations
and advertisers!

More and more organizations are choosing to advertise digitally. Digital sports content has an engagement rate that is much higher than that of regular social media advertisements. However, currently only 9% of the value of digital sports sponsorship is being activated. It is therefore crucial that organizations understand and leverage the true value of their digital channels.

The company Horizm, in which the Dutch Sport Tech Fund holds a stake, helps top clubs and players around the world (including Real Madrid, Chelsea, Arsenal, and Inter Milan) to generate more value from online assets such as social media channels, streaming apps, and websites.

Powered by AI, Horizm has launched ‘Marketplace’, a platform that aggregates over 1.5 billion dollars’ worth of digital sports content. This is done in collaboration with sports teams, leagues, federations, and athletes.

Through this new Horizm Marketplace, brands can effectively target customers who are interested in sports content. Selection can be made based on demographic and geographic data, as well as industry type, age, and budget. Purchases can be made in one place, minimizing the amount of time and effort required.

The marketplace makes it easier for sports organizations to connect with brands in a way that suits their needs and is independent of long-term sponsorship agreements. With the help of artificial intelligence, the actual market price of sports sponsorship is determined. It provides insight into performance compared to competitors and offers tools to package content in a certain way to increase revenue streams.

Thanks to the software that Horizm has brought to the market, first in the form of an app and now with the introduction of the Marketplace, the value of sports content can not only be made transparent but also much more easily exploited.
This will result in a significant increase in revenue for sports organizations and advertisers.