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In 2030, sports technology will grow into a global industry worth
50 billion dollars

The sports
tech market

The global sports technology market is booming! The ability to combine content and data has, among other things, led to a significant increase in investments in sports technology. As a result of these developments, sports technology as a part of the broader sports industry is also growing rapidly.

In 2019, the sports technology market was worth $11.0 billion (6.4% of the total sports market) and it was predicted to grow by 23.1% per year to reach $31.1 billion in 2024.

Global Sports Technology Market ($BN)

Sport tech vs. Global Sports tech market

The market
in numbers

The global sports technology market is expected to grow more than three times as fast as the global sports market. As a result, the value of the sports technology market in 2024 will almost double compared to the global sports market, accounting for a share of approximately 13%. We expect the global sports technology market to become an industry worth more than 50 billion dollars by 2030, based on the current tailwinds in this sector.

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2019

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2024

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2030

Ranking of top 10 sports by potential growth revenues

Source: PwC’s Sports Survey 2019

Pioneering
in sports tech

In a report titled ‘The future of sports tech’, Tech Crunch found that nearly all respondents (industry experts) placed Basketball (87%) and esports (79%) in the top three leading sports that will be at the forefront of technology. The NBA is a well-known first-mover in this area, and given the symbiotic relationship of esports with technology, these findings are not surprising.