• Fan engagement: where fans, in addition to attending and/or (via stream or TV) watching a sporting event, are offered extra entertainment.
• Where it involves social bets or games, i.e. people who voluntarily form a (friends) group to bet together (against each other or against another group) on matters/actions/outcomes on the field.
• Where the games in principle cannot lead to addiction, and the amounts of money wagered are strictly limited to a maximum (and are subordinate to the live sporting event).
• Where it concerns technology to make sports betting (or its participant(s)) smarter, more user-friendly, or more efficient.

1. All activities related to the "dark sides" of gambling, such as:

• Addiction
• Isolationism
• Debt creation
• Match-fixing
• Illegality and black money

2. Companies whose core activity is gambling, i.e. online bookmakers and betting offices.