Dutch Sport Tech Fund has acquired a stake in ZEST.GOLF, the leading business booking site for golf courses. Before the founding of ZEST.GOLF in 2018, less than 5 percent of all golf tournaments and rounds were booked online. This turned out to be a gap in the market. The company is now active in most European countries.
"The business booking site for golf courses"
As an independent party, ZEST.GOLF does not sell or negotiate directly, but provides a platform where golf courses, booking sites, and travel providers can do business.
ZEST Channel Manager finds and connects golf courses with booking sites and travel providers, both globally and locally. Golf courses can negotiate directly online with these providers and manage commission rates through the platform.
The global golf market consists of 60 million users. Through ZEST.GOLF, golf courses and golf resorts can increase their revenue via online bookings. By using multiple booking sites and travel agencies, more competitive rates and greater availability can be offered.
ZEST.GOLF already has partnerships with several major names. A good example of this is Golf Travel Centre, a comprehensive booking system for golf holidays around the world. Another association is GolfSpain (iMaster.golf), the leading provider of golf management systems and tee sheet technology for the Spanish golf course market. Given the partnerships, growth, and ambitions of ZEST.GOLF, a very interesting return on investment is expected.
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